Q: 1 When planning a campaign, the first thing that
an advertiser should think about should be:
A: the advertiser’s goals
Q: 2 Which is benefit of using display advertising with Google to build brand awareness?
A: Expansive network of diverse sites
Q: 3 For an advertiser focused on branding, what are the key success metrics?
A: Reach and Frequency
Q: 4 A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an e-commerce site with a display ad. This advertiser should choose a landing page for the ad that features:
A: the entire new line of non-stick cookware
Q: 5 Which of the following is typically most important in measuring a direct response advertiser’s performance on the Google Display Network?
A: Conversions
No comments:
Post a Comment