Google Adword Display Fundamental Exam Question & Answer - 19

Q - 1 If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

a)    Target cost-per-acquisition (CPA)

b)    Viewable cost-per-thousand-impressions (vCPM)

c)    Cost-per-view (CPV)

d)    Cost-per-day (CPD)

b) Viewable cost-per-thousand-impressions (vCPM)

Q - 2 Which practice would be acceptable under Google’s editorial and technical requirements?

a)     Including a generic phrase like “Buy products, click here”

b)    Linking to a site that’s under construction

c)     Showing a URL that doesn’t accurately indicate the landing page, such as “google.com” taking people to gmail.com

d)    Promoting documented copyrighted content

     d) Promoting documented copyrighted content

Q - 3 Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display Option:

a)     uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions

b)    optimizes keywords and applies affinity targeting conversion models to target ads

c)     uses dynamic placement to target web pages and applies predictive conversion models to target ads

d)    optimizes affinity targeting to place ads on all relevant web pages 

     a)  uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions

 

Q - 4 Where can you place a client’s image and video ads?

a)     On the Display Network only

b)    On the Search Network only

c)     On the Search Network and YouTube

d)    On the Search and Display Networks

a) On the Display Network only

Q - 5 The Ad Gallery allows advertisers to:

a)     download and edit display ads created by third party developers

b)    edit and manipulate images and video footage to be used in their display ads

c)     create display ads to be used in any online or offline format

d)    use templates to create display ads at scale

d) use templates to create display ads at scale 

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