Google Adword Fundamental Exam Question And Answer 19

91. Which is one characteristic of the "Accelerated" delivery method?

 A) Ads are shown above the search results as well as to the right of the search results

 B) Ads are shown when users search on relevant variations of keywords in the campaign

 C) Ads are only shown when there is a higher likelihood that users will click on them

 D) Ads are shown as frequently as possible until the budget is exhausted

Answer: Ads are shown as frequently as possible until the budget is exhausted

92. If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad - assuming your ad is similar in all other aspects?

 A) 1.01

 B) 0.5

 C) 0.51

 D) 1

Answer: 0.51

93. All other things being equal, if you've set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you'd pay for that click?

 A) 1.01

 B) 0.5

 C) 0.51

 D) 1

Answer: 0.51

94. Which is a benefit of search advertising with Google AdWords?

 A) Ability to pay for specific placement in top ad positions

 B) Extended reach to search partners

 C) Better position in natural search results

 D) Ability to view competitors bids for keywords

Answer: Better position in natural search results

95. An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

 A) Cost-per-thousand impressions (CPM)

 B) Automatic cost-per-click (CPC)

 C) Manual cost-per-click (CPC)

 D) Cost-per-Acquisition (CPA)

Answer: Automatic cost-per-click (CPC)