Google Fundamental Exam Question and Answers 18

86. Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?

 A) By performing searches that trigger your ad, you are inflating the amount of predicted impressions on the search keywords, which may impact your organic search ranking

 B) By performing searches that trigger your ad, you will be automatically be charged for the impressions and may use all of your daily budget too quickly

 C) None of these options are correct

 D) By performing searches that trigger your ad, you will rack up impressions without clicks, which can lower your clickthrough rate and prevent your ad from appearing 87. as often as it should

Answer: By performing searches that trigger your ad, you will be automatically be charged for the impressions and may use all of your daily budget too quickly

87. You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

 A) It can help direct traffic to different landing pages to discover which performs best

 B) It can help aim for a desired average position during testing

 C) It can help limit your costs and exposure while profitability is achieved

 D) It can help limit exposure to only the geographical areas you support

Answer: It can help limit your costs and exposure while profitability is achieved

88. When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?

 A) List suggestor

 B) Ad experiments

 C) Placement performance report

 D) Keyword aggregator

Answer: List suggestor

89. You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?

 A) TrueView video formats

 B) YouTube homepage ads

 C) Click-to-Play video ad formats

 D) CPM Video ad formats

Answer: TrueView video formats

90. How often does the AdWords system run an auction to decide which ads to show on the Google search page

 A) Every time a user enters a search query

 B) Once every 24 hours for a given keyword

 C) Every time a new advertiser adds a keyword to an account

 D) Once every two hours for a given keyword

Answer: Every time a user enters a search query