Q: 16 Which report is helpful when using Site and
Category Exclusions?
A: Placement report
Q: 17 Which allows advertisers to see which sites referred visitors with the most time spent on site
A: Google Analytics
Q: 18 An advertiser who already has AdWords Conversion Tracking installed wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, the advertiser should review:
A: the “conversions” column of the Placement Performance report
Q: 19 Advertisers using the Google display network can use the Placement Performance Report to determine:
A: the site URL where users have seen their ad
Q: 20 A user who is browsing the internet sees Google Adwords display ad for laptop computers on a Google Display Network site, but does not click on the ad. Two weeks later, the user is interested in buying a laptop computer and decides to visit the site from the ad. The user finds the site by performing a Google search, goes directly to the site, and purchases a laptop. Implementing view-trough conversions would be valuable for the advertiser in this scenario because it would allow them to:
A: measure the number of conversions that are associated with ad impressions
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