Q: 31 When competing for the same ad unit, if the Ad
Rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher
than the combined Ad Rank of all competing keyword-targets ads, then the:
A: placement-targeted
ad will be the only ad to appear in the unit.
Q: 32 An advertiser who has seen success on the Google Display Network with text ads wants to start using display ads for a seasonal advertising campaign. The advertiser has a medium-sized creative team to create these ads. Why should this advertiser consider using Google’s display ad builder tool as opposed to other tools?
Q: 32 An advertiser who has seen success on the Google Display Network with text ads wants to start using display ads for a seasonal advertising campaign. The advertiser has a medium-sized creative team to create these ads. Why should this advertiser consider using Google’s display ad builder tool as opposed to other tools?
A: Display
ad builder will allow the advertiser to easily create and change creative
messaging.
Q: 33 When optimizing for the Google display network, a clear call-to-action in the ad text is important to:
Q: 33 When optimizing for the Google display network, a clear call-to-action in the ad text is important to:
A: set
expectations for users who are in various stages of the buying cycle
Q: 34 The display ad builder allows advertisers to:
Q: 34 The display ad builder allows advertisers to:
A: use
templates to create display ads at scale
Q: 35 Which is a best practice for creating an effective ad using the display ad builder?
Q: 35 Which is a best practice for creating an effective ad using the display ad builder?
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