Monday 4 September 2017

Google Adword Display Fundamental Exam Question & Answer 6

Q: 16 Which tool is best suited to aid an advertiser that does not want to do the work of finding and bidding on placements?

A: Display Campaign Optimizer

Q: 17 When reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm. With this data, which would help optimize her campaign?

A: Ad Scheduling

Q: 18  Which automatically optimizes both targeting and bidding to help find additional conversion for Display Network campaigns?

A: Display Campaign Optimizer

Q: 19  What is it beneficial to include a text ad in the same ad group as an image ad when advertising on Google Display Network?

A: It ensures maximum coverage, as some publishers do not accept all ad formats.

Q: 20  Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?

A: Group placements with similar themes into the same ad group

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