Q: 21 An advertiser who sells Java coffee beans has
added the keyword ‘Java’ to an ad group. After two weeks, the advertiser runs a
Placement Performance Report and notices that the ad is showing up on website
related to JavaScript programming. What should the advertiser do in order to
avoid appearing on these irrelevant sites and other sites related to Javascript
programming?
A: Add negative keywords like “programming” or “Javascript”
Q: 22 Managed placements allow advertisers to:
A: bid differently for specific placements on the Google Display Network
Q: 23 An advertiser selling airplane tickets has designed an image ad with drop-down menus for departure and arrival airport locations. Rather than programming the drop-down menu to show actual airports, the advertiser wants a click on the ad to take the user to his or her website. This ad will:
A: be disapproved because it mimics a function the ad cannot perform
Q: 24 Which would contribute to a higher Quality Score for a display ad?
A: Fast landing page load time
Q: 25 Ads are more likely to be contextual relevant with the sites they’re on using:
A: Topic Targeting
A: Add negative keywords like “programming” or “Javascript”
Q: 22 Managed placements allow advertisers to:
A: bid differently for specific placements on the Google Display Network
Q: 23 An advertiser selling airplane tickets has designed an image ad with drop-down menus for departure and arrival airport locations. Rather than programming the drop-down menu to show actual airports, the advertiser wants a click on the ad to take the user to his or her website. This ad will:
A: be disapproved because it mimics a function the ad cannot perform
Q: 24 Which would contribute to a higher Quality Score for a display ad?
A: Fast landing page load time
Q: 25 Ads are more likely to be contextual relevant with the sites they’re on using:
A: Topic Targeting
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