Monday 4 September 2017

Google Adword Display Fundamental Exam Question & Answer 4

Q: 6  A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment (ROI), this advertiser should use:

A: Conversion Optimizer

Q: 7 Which bidding option is best suited for an advertiser focused on branding goals?
 
A: Cost-per-thousand impressions

Q: 8  Why is recommended to separate Display Network campaigns from Search Network campaign?

A: Different campaign settings may be more effective on different networks

Q:9  Which is a unique benefit of creating a separate campaign that is only targeted to the Google Display Network?
 
A: Allocate budget and control spend more effectively across campaigns

Q:10  On Schedule Indicator (OSI) is:
 
A: The percent likelihood the campaign will deliver all impressions booked

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