Q: 41 Christina is an advertiser that wants to
drive traffic to her site, has return on investment goals, and is already using
Adwords Conversion tracking. Which bidding strategy is best for Christina?
A: Cost Per Click (CPC)
Q: 42 For advertisers bidding on a maximum CPC basis, Quality Score on the Google Display Network is evaluated on the:
Q: 42 For advertisers bidding on a maximum CPC basis, Quality Score on the Google Display Network is evaluated on the:
A: CTR of the ad and the
relevance of the ad and keywords to the publisher’s site
Q: 43 Which bidding option is best suited for an advertiser focused on direct response marketing goals?
Q: 43 Which bidding option is best suited for an advertiser focused on direct response marketing goals?
A: Cost-per-Click (CPC)
Q: 44 When advertisers who are using cost-per-thousand impressions (CPM) bidding click on their own display ads, Quality score:
Q: 44 When advertisers who are using cost-per-thousand impressions (CPM) bidding click on their own display ads, Quality score:
A: is not affected because
CTR is not a factor with CPM bidding
Q: 45 Cost-per-thousand impressions (CPM) bidding is only available for
A: campaigns that target the
Google display networkQ: 45 Cost-per-thousand impressions (CPM) bidding is only available for
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