Q: 51 In
terms of numbers of queries, YouTube is the:
A: 2nd and largest search engine on the web
Q: 52 Ads on YouTube are bought and sold on an auction basis as well as on a reservation basis at:
A: a fixed rate that varies by placement and country
Q: 53 An advertiser is running a placement-targeted campaign on You Tube, and is consistently reaching the daily budget for the campaign. The advertiser is also receiving conversions at the desired cost per conversion. Based on this information, the advertiser should:
A: increase the campaign’s budget
Q: 54 Advertisers might choose to advertise on YouTube if their goal is to:
A: target a specific demographic using sound and motion
Q: 55 View-through conversions are only available to:
A: advertisers that have implemented Conversion Trackin
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