Q: 1 Frequency capping limits the number
of times:
A: your ads appear to the same person on the Display Network
Q: 2 The AdWords system will calculate the effective cost-per-thousand impressions (eCPM) for an ad entering into an auction for the Google Display Network when there are:
A: both CPM and CPC ads entering the auction
Q: 3 Which feature could help advertisers determine if the clicks they are receiving on the Google Display Network are valuable?
A: Conversion Tracking
Q: 4 An advertiser purchasing display advertising through other networks can still benefit from using AdWords display ads because the advertiser:
A: can fill in the gaps of niche and mass-marketed sites using AdWords targeting tool
Q: 5 Which allows an advertiser to reach users that have previously visited the advertiser’s site, and show the user relevant ads when the user visits other sites on the Google Display Network?
A: Remarketing
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