Tuesday, 12 September 2017
About Message Extensions
Firstly we can use message extension only for Search Network Campaign. Right Now Its not available For Other Network Campaign .
Message extensions allow people to see your ad, click an icon, and contact you directly by text message.
If we are using message extension then people will see the icon of message extension and they will send text message us. But if any user click on the your ads we will charge same as click.
We can use the message extension at the Account Level, Campaign Level or Ad Group Level.
Use Of Ad Preview and Diagnosis tool
A tool in your account that helps
identify why your ad or ad extension might not be appearing.
We can use this tool to identify that
why our ads is not showing or ad extension. If we running our ads and it not
showing on search result page then this tool give the reason why our ads is not
showing. its the best part of this tool.
We can Use this tool to check if our
ad extension are showing or not showing with an ad for a keyword. If any
extesion is not showing then it will give a proper reason why extension not
showing.
Most important think of this tool is
that when we want to confirm that our ads is showing or not then we can use
this tool for confirmation. If we confirm direct from search result page. Then
the impression will count & CTR may be decrease if we do it continuously
but from this tool impression will not be count & CTR will remain same.
Visit our Blog: adword expert in india
Visit our Blog: adword expert in india
Monday, 11 September 2017
Google Adword Ad Rotation Setting (Which one you should use )
Today I am sharing my experience
through my blogging. When and why You should change your adword ad rotation
type
Right now I am running a campaign for the Client of ICRI & I am
using ecpc bid strategy with cpc. It provide more conversion as compare to only
using CPC.
Ad Rotation Setting is Rotate Evenly. Please once use it and give me feedback regarding this.
See the Conversion rate in Below Image
Firstly we should know about Ad Rotation
Ad rotation is campaign setting in
adword account. It will automatically rotate ads according to your choice on
the search and the display network.
In this blog, we are going to explain
you the different type of ad rotation setting and will tell you which one
setting be the best for the campaign strategy.
-
I think you
already know about adword ad rotation new update
Now optimize will show you at the
replace of “Optimize of Clicks” or “Optimize for Conversion”.
“Rotate evenly” option may be removed replace
of use “optimize”.
There is a good news from adword side
Now we can use “Ad Rotation Setting”
Campaign level or Adword Level.
Optimize
On which parameter adword will
optimize your ad. Just Explaining You
a) Device
b) Physical Location & Location Intent
c) Time of Day
d) Remarketing Lists
e) Ad Characteristics
f) Language
g) Browser & Operating System
h) Demographics
i) Keywords & Search Query
j) Search Network Partner
k) Web Placement
l l) Site behavior
m) Product Attributes
Optimize for Clicks
Now most changes that it will be
discontinue
But Don’t Worry I explain you that
what it means. If we use this in ad rotation setting.
It is clear from there name “optimize
for clicks”
In this setting adword optimize our
ads to provide more clicks based on the past click through rates (CTR) . We mostly use it in video campaign or in
display campaign.
Optimize For Conversion
This option is removed soon from
Adwords, We can use it bid strategy “Maximize Conversion” instead of “Optimize
for Conversion”
In Optimization for Conversion setting
adword show the best performing ads to the user Which one provide the more
conversion.
the optimize for conversions setting
may be we receiving fewer clicks as compare to other ad rotation setting.
If you are not tracking the conversion
then ads will rotate “Optimize for clicks” data.
Rotate Indefinitely
In this Setting adwords run our ad
equal number of auction . In this setting we can check which one our ad is
performing best.
Rotate evenly
In this setting adwords run our ad 90
days without optimize ad for clicks or conversion. If we are using conversion
based bidding strategy such as Target CPA bidding, Enhance CPC , OR Target
ROAS. It will be work for optimize for conversion otherwise it will be work for
optimize for Clicks.
Note: GDN Target CPA Campaigns this
rotation setting is not supported.
Google Adword Display Fundamental Exam Question & Answer - 31
Q 61 : For advertisers bidding on maximum CPC
basis, Quality Score on the Display Network is evaluated on the:
a) Quality Score of all campaigns and regional targeting settings
b) Quality Score of keywords across all campaigns and all ad groups
c) click-through rate (CTR) of the ad and relevance of the ad text and keywords to
the publisher’s site
d) clickthrough rate (CTR) of all keywords across the account and the relevance
of the ad text and keywords to the advertiser’s landing page
d) clickthrough rate (CTR) of all keywords across the account and the relevance
of the ad text and keywords to the advertiser’s landing page
Q 62 : Jackie is an advertiser who wants to reach
people by using both remarketing and Product Listing Ads. What’s the best
targeting strategy for her?
a)
Create one ad group targeted to both remarketing and Shopping
b)
Create separate remarketing and Shopping campaigns
c)
Create a combined remarketing and Shopping campaign
d)
Create two ad groups: one targeted to remarketing and the other to Shopping
b)
Create separate remarketing and Shopping campaigns
Q 63 : When reviewing her display campaign, Gina
sees that there are spikes in traffic to her site on weekdays from 10am to 1pm.
With this data, which would help optimize her campaign?
a)
Ad Rotation
b)
IP Exclusion
c)
Ad Scheduling or Bid Adjustment
d)
Frequency Capping
c) Ad Scheduling or Bid
Adjustment
Q 64 : Which builds keyword lists that can be
used to show your ads relevant webpages across the Google Display Network?
a)
Google Analytics
b)
Display Campaign Optimizer
c)
Keyword Planner
d)
Display Planner
d) Display Planner
Q 65 : Which is the best type
of campaign for advertisers to target a set of specific sites they’ve chosen?
a)
Demographic targeting
b)
Keyword contextual targeting
c)
Placement targeting
d)
Category targeting
c)
Placement targeting
Q 66 : You’re setting up a dynamic remarketing
campaign for your client who sells educational products. Which best practice
should you follow?
a)
Use a custom feed
b)
Use the “Education” business type
c)
Include “textbooks” and “study guides” as keywords
d)
Implement the remarketing tag after the body tag
b)
Use the “Education” business type
Q 67 : Your client Alexa, who sells wedding
accessories, is running a text ad on the Display Network. What might Google
automatically include in her ads?
a)
A promotion from a related business, like a bakery
b)
A map showing her business location
c)
A quotation about falling in love
d)
A photo of a bride
d) A
photo of a bride
Q 68 : An ad may not appear correctly on mobile
phones if it:
a)
uses Flash or contains large images
b)
uses HTML5
c)
isn’t optimized for mobile
d)
is in Lightbox format
c)
isn’t optimized for mobile
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