How to Create Flexible Bid Strategy Part 2

Enhanced CPC

Automatically adjust your manually bid up or down based on each click resulting in a conversion. It can increase 30% keyword bid.

Goal : Increase conversion while staying in control of your keyword bids.

You can use it Campaign and Ad Group level

You can create it very easily 

Just mention your bid strategy name and then save it 

Target Outranking Share

Automatically sets bid to help you outrank another domain ads in search result.

Goal : Get more visibility then other domain in search result page. 

You can use it Campaign, Ad Group and Keyword Level

First mention your bid strategy name

Now In benchmark Domain mention a domain that you would like to outrank in search result page. 

Target Outranking share 

Here you can increase your bid in % it means if your competitors bid is 20 then according to % will automatically increase your bid. 

Suppose you mention 20% in Target outranking share then Adword only increase your bid 20%. 

Bid Automation

In bid automation we have two option that we set bidding automatically or manually. I strongly recommend you to choose manually option and set your maximum bid limit. 

In advance option we can choose that we wanna raise bids even on keyword with low quality score or don't raise bids even on keywords with low keyword quality score. 

Target ROAS - Target Return on your ad spend

Automatically sets bid to maximize your conversion value while trying to reach an avg. return on ad spend our ROAS may be above or below that target you set. 

Goal : Meet a target return on ad spend when you value of each conversion. 

You can use it Campaign, Ad Group and Keyword Level

How to create it 

First simply mention your bid strategy name

Include your campaign in this strategy 

Target return on ad spend 

You can mention here your target return on ad spend 

Now you are seeing same option . I already shared above in it