41. On the
Display Network, all keywords are considered broad match only. This means that
you do not need to:
A) Include location targeting to narrow the
reach of your ads
B) Include plurals, misspellings, and other
variants of your keywords
C) Include negative keywords to refine your
placement
D) manage your keyword performance at the ad
group level
Answer:
Include plurals, misspellings, and other variants of your keywords
42. Higher Quality
Scores typically lead to:
A) higher costs and lower ad positions
B) lower costs and better ad positions
C) less overall impressions
D) faster delivery of daily budget
Answer:
lower costs and better ad positions
43. Higher
Quality Scores typically result in:
A) higher costs and lower ad positions
B) lower costs and better ad positions
C) less overall impressions
D) faster delivery of daily budget
Answer:
lower costs and better ad positions
44. An
advertiser wants to increase clickthrough rate (CTR). Which would help to
eliminate irrelevant impressions?
A) Assign unique keyword URLs to each keyword
B) Evaluated the site design for improvements
C) Add negative keywords to the ad group
D) Add more relevant keywords to the ad group
Answer: Add
negative keywords to the ad group
45. Ad
groups should be used to:
A) organize your ads by a common theme, such
as the types of products or services you want to advertise
B) manage your daily budget according to which
keywords are a priority
C) control delivery of your ads so that they
appear only to users in a specific geographic location
D) control the specific sites that your ad
will be targeted to on the Google Display Network.
Answer:
organize your ads by a common theme, such as the types of products or services
you want to advertise
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