1.
An advertiser is focused primarily on direct response, as opposed to branding.
The advertiser should delete keywords from a search campaign if the keywords:
A) generate many clicks and
conversions
B) generate many
impressions and very few conversions
C) contain more than two
words in the phrase
D) contain words that are duplicated
in a display campaign
Answer
: generate many impressions and very few
conversions
2.
What is a benefit of online advertising with Google AdWords?
A) Advertisers can identify
the Internet Protocol (IP) address of users who are searching for products
B) Ads can include up to 50
characters for the first three lines of ad text
C) Ads are displayed to
users who are searching for a particular product of service
D) Advertisers can pay to
place their websites in the natural search results
Answer
: Ads are displayed to users who are
searching for a particular product of service
3.
It is beneficial to create multiple ad groups in order to:
A) opt specific ad groups into various Google networks
B) break up keywords and
ads into related themes
C) set different budgets
for each ad group
D) pause specific keywords if
they are not performing well
Answer
: break up keywords and ads into related
themes
4.
What's one benefit of creating multiple ad groups?
A) You can target specific
ad groups into various Google networks
B) You can break up
keywords and ads into related themes
C) You can set different
budgets for each ad group
D) You can pause specific
keywords if they are not performing well
Answer
: You can break up keywords and ads into
related themes
5.
Which AdWords settings are specified at the account level?
A) A daily budget and a set
of keywords and placements
B) Network distribution
preferences and a set of keywords
C) A unique email address,
a password, and billing information
D) Location targeting,
cost-per-click (CPC) bids, and match types
Answer:
A unique email address, a password, and
billing information
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