11. An advertiser wants to achieve the top position in paid search
results. Which recommendations would improve the likelihood of top ad position?
A) Improve Quality Score and increase cost-per-click (CPC)
B) Decrease cost-per-click (CPC) and increase daily budget
C) Decrease cost-per-click (CPC) and decrease daily budget
D) Improve Quality Score and decrease cost-per-click (CPC)
Answer: Improve Quality Score and increase cost-per-click (CPC)
12. To determine which ad language to target to a user, the AdWords system refers to that users:
A) Chrome Browser setting
B) operating system language
C) home countrys language
D) Google interface language setting
Answer : Google interface language setting
13. Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?
A) Accelerated
B) Optimized
C) Scheduled
D) Standard
Answer : Standard
14. An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:
A) an ad group specific to the product line with a higher daily budget
B) additional text ads that specifically feature the product line
C) a campaign with a separate daily budget specific to the product line
D) an ad group specific to the product line with targeted ad text
Answer : a campaign with a separate daily budget specific to the product line
15. Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like "dark chocolate" and "gourmet chocolate bars." If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?
A) Remarketing would be used to automatically target users who had previously visited sites that related to your keywords.
B) Topic targeting would be used to target all pages about chocolate, regardless of whether your exact keywords appear on the page.
C) Managed placements would be used to target specific sites you had selected as being important to oyur client.
D) Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.
Answer: Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.
B) Decrease cost-per-click (CPC) and increase daily budget
C) Decrease cost-per-click (CPC) and decrease daily budget
D) Improve Quality Score and decrease cost-per-click (CPC)
Answer: Improve Quality Score and increase cost-per-click (CPC)
12. To determine which ad language to target to a user, the AdWords system refers to that users:
A) Chrome Browser setting
B) operating system language
C) home countrys language
D) Google interface language setting
Answer : Google interface language setting
13. Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?
A) Accelerated
B) Optimized
C) Scheduled
D) Standard
Answer : Standard
14. An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:
A) an ad group specific to the product line with a higher daily budget
B) additional text ads that specifically feature the product line
C) a campaign with a separate daily budget specific to the product line
D) an ad group specific to the product line with targeted ad text
Answer : a campaign with a separate daily budget specific to the product line
15. Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like "dark chocolate" and "gourmet chocolate bars." If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?
A) Remarketing would be used to automatically target users who had previously visited sites that related to your keywords.
B) Topic targeting would be used to target all pages about chocolate, regardless of whether your exact keywords appear on the page.
C) Managed placements would be used to target specific sites you had selected as being important to oyur client.
D) Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.
Answer: Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.
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