Google Adword Fundamental Question & Answers 3

21. When resetting a password in AdWords, what should a user keep in mind?

 A) The new password is now required to access all other Google products with the affected Google Account log-in.

 B) The new password will work for AdWords and the old password will work for other Google products.

 C) The user will need to enable 2-factor authentication in order to access their account from any location

 D) The password will need to be reset separately on other Google products that share the Google Account log-in

Answer: The new password is now required to access all other Google products with the affected Google Account log-in.

22. A keyword with very low clickthrough rate (CTR) will usually receive:

 A) more impressions on the Google Display Network

 B) impressions only on the Google Search Network

 C) a low average cost-per-click (CPC) on Google search.

 D) a low Quality Score on the Google Search Network

Answer: a low Quality Score on the Google Search Network

23. Adding placements to an ad group

 A) negatively affects the Quality Score for search

 B) does not affect the Quality Score for search

 C) improves the Quality Score on Google

 D) improves the Quality Score for search

Answer: does not affect the Quality Score for search

24. In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

 A) the quality of your image

 B) the quality of your landing page

 C) the maximum CPC of the keyword that triggered an ad.

 D) your daily budget

Answer: the maximum CPC of the keyword that triggered an ad.

25. By adding managed placements to a Display Network campaign - you can show your ad:

 A) on webpages where the Smart Pricing feature determines there the ad is likely delivery ROI.

 B) on specific webpages, online video games, RSS feeds, and mobile sites and apps that you select

 C) on webpages where a contextual targeting algorithm identified that is a match between your keywords and a publishers content

 D) on Google owned and operated properties such as Gmail and Google News - that have relevant content for your keywords.

Answer: on specific webpages, online video games, RSS feeds, and mobile sites and apps that you select