Google Adword Fundamental Question & Answer 4

31. When sitelinks are set at both the campaign and ad group level, which will be displayed?

 A) Sitelinks at the ad group level

 B) Sitelinks with the highest ad rank

 C) Sitelinks related to the query searched

 D) Sitelinks from both the campaign and ad group

Answer: Sitelinks at the ad group level

32. Which formula represents how Ad Rank is determined on Google search?

 A) Popularity of the website being advertised

 B) Historic average position of each ad

 C) Maximum cost-per-click (CPC) multiplied by Quality Score

 D) How much an advertiser is willing to spend each day

Answer: Maximum cost-per-click (CPC) multiplied by Quality Score

33. An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

 A) The profit derived from a paid click

 B) The bids of the next closest competitor

 C) The cost of the bid

 D) The Quality Score of the keyword

Answer: The profit derived from a paid click

34. What should an advertiser use to organize ad groups?

 A) Common themes

 B) Number of words per keyword

 C) Maximum cost-per-click (CPC)

 D) Location targeting

Answer: Common themes

35. Advertisers on Google search accrue cost in AdWords when:

 A) users click on their ads

 B) their ads appear on the Google search page

 C) the user completes a purchase

 D) they register a conversion using Conversion Tracking

Answer: users click on their ads